— Private Label —
Private-Label Clothing Manufacturing in India — From 50 Pieces
Your label, your patterns, your size set — manufactured in our Pushkar atelier from 50 pieces per style.
01
What private label means with us
Private label, in our hands, is easy to describe: you own the design and the brand, we own the making. Your woven label goes into the neck, your hangtag goes on the piece, and the garment reaches your customer with no trace of us anywhere on it. Nothing we develop for a client is resold, over-sold or listed under our own name.
That is not the usual arrangement here. Plenty of factories will sew your order and then offer the same silhouette to the next buyer with the label swapped out. We work the other way: every pattern, print repeat and size grade you commission is held for your account, and we will put that in writing before the deposit. You are not buying a slot in a catalogue — you are hiring an atelier.
Bring a finished tech pack, a mood board, or nothing but a colour. We will meet you wherever you are.
02
Our process: design to shipping
Five stages, and you approve each one before the next begins.
- 01
Design
We talk through the collection: silhouettes, fabrics, a colour story and the price you need to land at retail. With no artwork of your own, our team develops prints and embroidery motifs with the block carvers we work with in Pushkar.
- 02
Tech pack
Each style becomes a document — measurement chart with tolerances, fabric and trim specification, stitch construction, label placement, packing method. This is what we sew to and what you sign off, so it is done slowly.
- 03
Sampling
A proto sample first, then a fit sample on your size set, then a gold-seal sample that becomes the reference for the whole bulk run. Two or three rounds is normal, and you hold the physical sample in your hands before a single metre is cut.
- 04
Bulk production
Fabric is booked and inspected on arrival, then cut, printed, sewn and finished. You get photographs at cutting, at sewing and at packing, so nothing about your order arrives as a surprise.
- 05
Shipping
We pack to your carton mark and method, raise the commercial invoice, packing list and certificate of origin, and hand the order to your forwarder or ours — air for a tight drop, sea for everything else.
03
Minimum order & capacity: 50 to 5,000 pieces
Start at 50 pieces per style, per colourway. That is the working minimum, and it splits across your size set in whatever ratio actually sells in your shop. It is deliberately low: a boutique testing a new category should not have to commit a season of rent to one silhouette.
From there the same line handles 500, 1,000 and up to 5,000 pieces of a single style. The atelier runs roughly forty people across cutting, printing, sewing and finishing, giving us capacity of a few thousand pieces a week across all styles. Where one style needs more, we bring in a vetted partner unit — only after you have approved its sample.
- Minimum
- 50 pieces per style, per colourway
- Typical first order
- 100–300 pieces across two or three styles
- Maximum run
- 5,000 pieces per style on our own line
- Size range
- XS to XXL, or your own grade
04
Lead times
Realistic windows, counted from the day your gold-seal sample is approved.
- Sampling
- 7–14 days per round, faster if the fabric is already in stock
- Fabric & trims
- 2–4 weeks; hand-block printing needs drying time, and weather sets that pace
- Bulk production
- 3–6 weeks for a run of 300–1,500 pieces
- Transit
- 3–6 days by air, 25–35 days by sea to most ports
Plan on eight to twelve weeks from first conversation to cartons at your door for a straightforward cotton style, fourteen to sixteen with custom printing or embroidery. Dates are committed in writing before payment.
05
Who we work with
Boutiques and independent retailers, usually one to eight doors, ordering 50 to 400 pieces at a time and wanting something the shop down the road does not have. Direct-to-consumer brands moving from a single hero piece into a full collection, where the real need is a reorder that looks exactly like the first run and packaging that survives a courier.
Designers launching a label, and resort or hospitality retail — hotel shops and beach clubs that need small, well-made runs in cloth that behaves in heat. What they share is not a turnover figure but a standard: the piece has to be good enough that the customer keeps it.
06
Quality control
Checks begin with the fabric on arrival: roll number, shrinkage, shade against the approved band. A bad roll cannot be sewn into a good garment, so we reject it at the door rather than argue later.
On the line, each operator inspects the piece in front of them; a quality checker sits at the sewing end and again at finishing, and a garment passes both before it is folded. Before cartons close, a final inspection runs against the gold-seal sample — measurements within stated tolerances, seams and hems, button and zip function, print registration, no loose thread, no stain.
We photograph the inspection sheet and the packed cartons and send them with the packing list. A piece that fails does not ship, and an independent inspection agency on site is welcome.